Data-driven transformation to enhance customer experience, staff productivity, and revenue generation. Digital technologies are shaping travel trends and pushing airports to re-imagine the way they operate. The opportunities are immense. But where do airports begin their journey and what can they achieve through digital transformation? In our previous post, we discussed how a digital strategy can help design memorable customer experiences centered around trust. And, it can do more – improve staff productivity and increase revenue too. Common building blocks, designed to harness and optimize data, can drive all three aims. Improve staff efficiency A cornerstone of a digital transformation pro
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