A day in the life of a Cruise Director: Marika Viitala-Nykänen

What the crew want: solutions to improve productivity As the fastest-growing category in the travel and leisure segment, the cruise industry is expected to serve 30 million passengers in 2019. That’s up by 6% compared to 2018. Great news for cruise operators. Provided they deliver the ‘wow’ experiences while improving their crew’s productivity – a goal companies want to meet but aren’t sure how. Marika Viitala-Nykänen suggests a starting point: her own role. As Cruise Manager for Viking Line, she ensures guests have a great experience. That includes managing events, interacting with guests, and directing her team. But over the years, routine office tasks have increased, often accounting for

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