
Cruise industry – can AI help in delivering better internet experience at sea?
Cruising industry is at a crossroads where companies have an opportunity to transform and provide unique experiences, to an increasingly sophisticated traveler. Spurred by innovations in retail, customers’ expectations are now being set by pioneers such as Amazon and Apple. Customers demand multi-channel engagement, seamless payment processing, personalised service 24x7, from the outset. According to ABTA*, more than three quarters of holidays are now booked online in the UK.